Longtime agency partner, Friasworks, connected with The Shop @ Show Ready to engineer and fabricate Pacifico Porch, a lounge-style activation for their client Pacifico. The objective of this activation was to create an environment that reflected Pacifico’s surf roots and close ties to the ocean lifestyle at BottleRock, an upscale music festival in Napa Valley that features top purveyors of fine food, wine, and beer.
With Pacifico branding visible from all four sides atop the 18′ tall structure via brightly printed exterior and interior graphics on wood panel cladding, the Pacifico Porch was a marker for all festival attendees. The vibrant and colorful porch experience featured a 30×30 four post shaded structure fabricated from industrial truss wrapped with commercial shipping rope. The interior of the porch structure provided shade during the day, was lit during the evening, and featured 4 porch swings where guests could relax and enjoy a beer while taking in the music from the main stage.
The Shop also fabricated a 10×10 Pacifico and BottleRock branded lifebuoy as a social media photo-activation. It was one of the highlights of the event with concertgoers flowing through to capture a lasting memory from their time at Pacifico Porch and BottleRock.
Pacifico Porch at BottleRock handled the 300,000 person crowd with ease and delivered an easy installation and dismantle process at an unpredictable outdoor festival. It was easy to ship and set up quickly onsite over an uneven field and was flexible enough to work effortlessly in a variety of weather conditions.
Does your brand activate at outdoor festivals? Do your customers demand the highest quality experiences? There is no better partner than The Shop @ Show Ready to bring your vision to life. From engineering and fabrication to full-service onsite support, our team of in-house experts is a cut above the rest. Give us a call today to see why top brands and agencies partner with The Shop for all of their custom fabrication needs.
